We gathered all our PR-managers, marketing specialists and communicators for the internal session of our group named #CreativeZhuma. During the session the participants shared information about their projects, discussed plans for interaction and generated new ideas. We talked about many things, but focused on anti-crisis scenarios, including those related to fake news.
In the modern world, false information, so-called fake news, gets distributed very quickly using technological means. Fake news items damage reputation, reduce effectiveness of communications and blur boundaries between truth and fiction. In order to understand how to deal with the crisis effectively, we got into teams and solved cases of various industries.
Stanislav Buyanskiy, Narxoz: We will move from the vertical of power to the matrix management
Lukasz Skowronski: Demand for service offices has increased about two times during the pandemic