31 Channel is the family-centered Kazakh entertainment channel with national coverage – kind, funny and safe channel- in many respects develops a positive world view among the population and became a substantial part of daily routine of modern citizens of Kazakhstan. 31 Channel will celebrate 25th anniversary in 2018 and firmly establishes itself among TOP3 channels of national TV rating, holds the leading position in audience kaz 6-54 and in strata of Almaty, holds permanent leading position in the prime time of working days. The Channel’s slogan – “Watch with the whole family”
Melodramatic TV series and high quality sitcoms, premium movie screening and own programs constitute the major portion of 31 Channel viewing grid. 31 Channel is a widely recognized trendsetter in the field of entertainment shows both format and proprietary: currently there are more than three hundred original titles in PG library of the channel. They include talent shows, reality shows, music projects, consumer programs, game shows, information and publicistic products, and of course well-loved sitcoms.
In the last five years, 31 Channel has successfully developed the genre of film-concert with the famous Kazakh and foreign celebrities; the main summer premiere was exclusive show of Dimash Kudaibergen #BASTAU. Generally, 31 Channel is justly regarded by the audience as the channel of great premieres: In today’s TV season, 31 Channel together with continuation of popular program portfolio has launched the large-scale format show “I’m Singer Kazakhstan” which consolidated the viewing audience of 200 million people in 6 countries.
Despite the entertainment nature of the channel, 31 Channel stands its ground in information genre: daily information program “Informburo” holds the leading position among competitors and remains the headline news of the country over a period of two decades. By catching up the technological and industrial trends, 31 Channel creates new trends: In 2017 it completed the work on own digital-showcase, and for the first time ever in Kazakhstan, channel broadcasting and products are now available in the postponed viewing regime in all digital environments: in web, SmartTV platforms, Samsung and LG, as well as in mobile applications for Android and iOS.